Mobilize Your Cause!

You have an amazing new start-up, social enterprise or nonprofit campaign, and you need to get the word out. What strategies, tactics and tools are available to activists, business executives, consultants and marketing managers?

J.D. Lasica, founder of Socialbrite.org – social tools for social change – will give a two-hour presentation adapted from the full-day bootcamp he gave at Personal Democracy Forum in June.

Pamela Hawley, Founder & CEO, UniversalGiving.org will also be joining in as a special guest speaker discussing, What drives your organization?

The interactive program will consist of:

• 12 steps to mobilize your cause: The components of highly successful campaigns that have taken advantage of social media’s ability to enlist and activate evangelists.

• Case studies: Specific examples of campaigns in the social good sector that have been successful in raising awareness, raising funds or engaging supporters.

• New technologies: An overview of the best cause-related tools and resources available for advocates looking to make a difference.

Full Agenda:

6:30  Introductions
6:40  Social media overview
6:50  What drives your organization?
7:05  12 steps to activate your supporters
7:45  Secrets of campaigns that worked
8:00  Campaign tools & social action hubs
8:25  Summary & next steps
8:30  Reception & spread your message

Mixer: Following the 2-hour session we’ll hold a one-hour Social Good Schmooze-Up mixer.

Who should come:

   * Social media/community outreach managers at nonprofit organizations
   * Social entrepreneurs, start-up CEOs, business managers
   * Communications, marketing and PR professionals
   * Geeks, nerds and social tech fanboys & fangirls
   * Journalists who want to know how the media world has been disrupted
   * Activists and business people who want to make the world a better place

Tuesday, August 24th, Hub SoMa

Tickets

Full Day BootCamp cost is normally $199

For this event:

Hub Members: $10 (with discount code)

General Admission for this event: $15

Door: $20

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J.D. Lasica is founder of Socialbrite.org and a pioneer in social media. J.D. also runs the social media consultancy Socialmedia.biz and co-founded Ourmedia.org, the world’s first free video hosting and sharing site. He has presented at social media bootcamps, SXSW, Macworld, Digital Hollywood, Blogworld, Harvard’s Berkman Center, Stanford, MIT, NYU, UC Berkeley, universities in Sweden, the Citizen Reporters’ Forum in Seoul, the Cannes Film Festival and elsewhere.

Ms. Pamela Hawley is founder and CEO of UniversalGiving. UniversalGiving (UG) is an award-winning nonprofit that helps people give and volunteer with vetted, quality opportunities all over the world. Visitors simply choose a region (such as Africa) and an issue (such as education or the environment) and receive a list of quality ways to give and volunteer. 100% of donations go directly to the project. UniversalGiving performs due diligence on all its projects through its unique, trademarked Quality Model. UniversalGiving Corporate (UGC) is a customized version for Fortune 500 companies that manages their global CSR programs. UniversalGiving Corporate helps lead strategy and critical NGO vetting for clients such as Cisco and BEA in more than 50 countries across the world.